PREMIUMGOODS PRESENTS:
THE LEGACY CONTINUES FEATURING THE DIGHTMAN FAMILY
For some, participating in the Houston Livestock Show and Rodeo is a yearly tradition, but for individuals like founder Myrtis Dightman Sr., it's a lifestyle. Myrtis was a visionary who fought for inclusivity within the rodeo community. Alongside fellow pioneers James Francis and Alfred Pointdexter, Myrtis established an all-black trail riding team, beginning the rich legacy of the Prairie View Trail Riders. They challenged the norms and barriers that had long restricted African Americans from fully engaging in such events. Their collective efforts paved the way for greater diversity within the rodeo scene, not only for men but also for women, and served as a powerful symbol of resilience and determination in the face of adversity.
In 1966, Dightman made history as the first black cowboy to qualify for the Professional Rodeo Association National Finals, achieving this milestone seven times between 1966 and 1972. His notable career included feats such as finishing third in the 1967-1968 PRCA World Standings, winning the Calgary Stampede in 1971, and securing victory in the bull riding competition at the Cheyenne Frontier Days Rodeo.
After retiring from the sport, he was inducted into several prestigious Hall of Fames, including the Texas Rodeo Hall of Fame, the National Cowboy Hall of Fame, the Texas Rodeo Cowboy Hall of Fame, and the National Cowboys of Color Museum and Hall of Fame. Additionally, he was honored with induction into the Professional Bull Rider’s Ring of Honor. To commemorate his achievements, a bronze statue of Dightman stands strong in Crockett, Texas, where an annual rodeo is held in his honor.
Myrtis' legacy continues to resonate with five generations, fostering growth for women and paving the way for their empowerment in the rodeo community. Despite the predominance of men in the equestrian realm and the challenge of creating space for black women, Adia, his granddaughter, had an upbringing infused with the empowering presence of women who deftly handled reins, saddles, and bridles with grace and skill. "Due to his legacy, I have grown with a tradition to look forward to in the future, with my nephew continuing to ride, and including my daughter when she's old enough," she remarked.
Being incredibly candid and open about her relationship with the riding culture, Adia expressed that she doesn't consider herself a "true rider" in the traditional sense, despite being closely connected to her family's legacy. While she does attend campouts occasionally, she is hesitant to portray herself as deeply immersed in the culture, fearing it might give the wrong impression. Despite her close bond with her father and grandfather, Adia revealed that during her time in Atlanta for college, she didn't actively participate in the yearly campouts or rides. It wasn't until around 2019 that she began to reconnect with the rodeo culture, gradually reintegrating into the community and regaining a much-lost appreciation for it.
In light of Adia's journey and her recent reacquaintance with the rodeo culture, it's fitting to have her play a significant role in discussions about her family's legacy. While she may not fit the conventional image of a seasoned rider, her unique perspective and experiences add depth to the narrative, highlighting the multifaceted nature of tradition and heritage within the Prairie View Trail Riders community.
As a woman, Adia understands the values and pride the other ladies take with their involvement in the trail rides. "I enjoy the entire experience of Trail Ride and it's something I've always wanted to do. I've done it for 30 years. You either love it or hate it. I love the educational part of teaching the children agriculture, I love the gathering of friends, and I love the history. It's not a woman or black experience; it's a cultural experience," emphasizes Lenice Brown, Treasurer of The Prairie View Trail Ride Association.
Shop the PG Rodeo Archive Capsule! Proceeds of the collection will be donated to the Dightman family. Stay tuned to @premiumgoodshtx, the trail continues on Feb 29th.
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PREMIUMGOODS PRESENTS:
"A SUPER MOM" FEATURING JOHNTÈ ARCHER
Johntè Archer, the super mom at the helm of the SHE IS A CEO Foundation, has not only embraced the challenges of motherhood, but she has triumphed over considerable adversity. Her journey, marked by resilience and determination, serves as a powerful inspiration for the foundation's mission. Dedicated to utilizing the platforms and experiences of accomplished female CEOs, Johntè Archer and the foundation strive to provide opportunities and exposure for the next generation of girl leaders. Through their commitment to channeling hard-earned expertise and resources, they aim to support girls of all ages, offering them hope, inspiration, and unwavering confidence.
Since its inception in 2015, the foundation has impacted the lives of hundreds of middle school girls through initiatives such as the Entrepreneurship Academy, the "Big Fish" Pitch Competition, the CEO Girl Conference/leadership series, as well as a diverse range of cultural experiences and charitable events. Johntè effortlessly balances the role of a boss with being a warm and affectionate mother. Their bond is a tapestry woven through cuddles on lazy afternoons, shared laughter during movie nights, and their mutual love of festive celebrations. Outside her role as a loving mother, her creative spirit shines during free moments, where she meticulously plans events and hosts vibrant parties with friends.
The SHE IS A CEO Foundation hosts an annual gala as part of its efforts to raise funds and support its impactful initiatives. This gala serves as a platform to celebrate the achievements of the foundation, share inspiring stories, and gather the community in a collective effort to empower the next generation of female CEOs. Attendees have the opportunity to contribute to the foundation's mission and be a part of the positive change it is bringing to the lives of young girls.
Johntè's infectious enthusiasm proves that being a boss and a loving mom can seamlessly coexist in one remarkable individual.
Through its distinctive programs, The SHE IS A CEO Foundation endeavors to create experiences that broaden the horizons, attitudes, and knowledge of girls. The foundation is resolutely committed to effecting transformative change within communities and positively impacting lives.
To achieve this, they actively seek sponsors for their determined Academy students, cultivate partnerships with both individual supporters and corporate enterprises and welcome volunteers eager to help bring their programs to life. In addition to her impactful foundation, Johntè holds the role of CEO at J. Archer Insurance Group, a flourishing insurance agency.
Join the SHE IS A CEO Foundation in its mission to make a meaningful difference in the lives of young girls and women. For more information on inquiring about Johntè's businesses, feel free to contact us at info@sheisaceo.org or visit her insurance agency's website at archerinsgroup.com.
SHE IS A CEO Foundation - Message from our CEO Johnte' Archer from Johnte Archer on Vimeo.
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When you think of the Houston Astros, your mind might instantly drift to iconic players, dollar dogs, or the greatest ballpark of all time, Minute Maid Park. However, Premium Goods aims to highlight the members of the Astros family's significant roles in the team's history, the mascots.
With a team rich in storied history, the Astros have undergone numerous transitions, with substantial changes in venues, home stadiums, and identities.
Since his debut in 1990, Orbit has been the heart and soul of Astros' fan entertainment. With his distinctive green complexion and wacky antennae, Orbit embodies the spirit of fun and irreverence. He quickly became a beloved figure among fans, known for his zany antics and humorous personality, keeping the crowd of all ages entertained with his playful and mischievous nature.
While Orbit often takes the limelight, Junction Jack plays an integral role in the Astros' narrative. Since his debut in 2000, Junction Jack, with his amicable disposition and approachable persona as a rabbit mascot, stands as a symbol of Houston's deep connection to its historical roots. Dressed as a railroad engineer, Jack is more than just a mascot; he's a living testament to the Astros' deep appreciation of their origins.
Before Minute Maid Park transformed into a baseball stadium, the site was once home to Union Station, a former epicenter of the city's train transit system, with the ballpark constructed around the station's main lobby, which now serves as the stadium's grand entrance. In need of a conductor to steer this baseball journey, the Astros invited Junction Jack to take on the role. In 2012, Jack retired as a conductor/mascot, making way for Orbit to invade the field!
That same year, Orbit officially returned as the mascot, hailing from a place not on Earth. However, the mascot's roles go beyond the baseball diamond; they embody the spirit of the Astros and their bond with the community. Orbit's impact extends far beyond the ballpark, as he has become an iconic figure in promoting goodwill and charitable initiatives throughout the Houston area. This includes his involvement in visiting hospitals, supporting nonprofit organizations, participating in educational programs, championing mental health awareness, and engaging in a wide range of community events.
It's a fitting tribute to the mascots who have brought joy, laughter, and a sense of unity not only to Astros fans but also to the Houston community as a whole.
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For the last two years, Premium Goods (PG) made a commitment to engage and impact local youth by creating career opportunities and mentorships. This summer PG had the honor of partnering with Maono Concepts, a community engagement consulting firm, to host a transformative five-week internship program in hopes of taking a bold step toward shaping the future of the retail industry. This pioneering initiative provides an opportunity for youth to gain firsthand experience in the intricate workings of retail, focusing on sneakers, streetwear, and retail back end.
Interns are exposed to all levels of Premium Goods, learning everything from inventory management and customer service to visual merchandising and brand curation. By being hands-on in a real-world retail setting, interns get an unparalleled understanding of the challenges and triumphs that come with running a successful sneaker boutique. Each week unveils a different layer of opportunities and career choices one could make.
Being a local business, PG team members understand the importance of building up the next generation that will serve both customers and the community at large well. With this in mind, each week they took special care in walking interns through their roles within sales, operations, and leadership.
To round out their experiences, interns participate in trainings to develop skills in leadership, public speaking, professionalism and self awareness with Maono Concepts. There's also baked in elements of fun, community and creativity as interns discover what makes PG a special place; it's team.
All of this intentional mentoring and training prepares interns for an intense final assessment where they create their own retail brand with all of the elements they were taught and present it to PG leadership shark tank style.
With this internship Premium Goods commits to discovering, developing and supporting the next generation of retail leaders and entrepreneurs by making space for them to see all that is possible in this industry.
"You can't become what you cannot behold. PG opening their doors to young people in this way will unlock hope that will turn into career paths that can change the trajectory of families and communities. It's a beautiful thing!
Chantel Mack, Maono Concepts
A special thank you to the Premium Goods team, Chantel Mack, Caught in Customs, Fred Agho, and Reading with the Rapper (RWAR).
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PREMIUMGOODS PRESENTS:
The Game (In/Out)side the Court.
In celebration of International Women's History Month, Premiumgoods x Adidas x Houston Rockets partnered with The FAM Way organization to encourage 12 Young Female Athletes' interests to explore on-and-off-the-court job professions in the basketball industry.
Short for family, FAM: Fundamental. Athleticism. Mechanics. The FAM Way is a professional player development organization based in Texas for people ages five-18. By providing positive motivation and setting high standards for each player, FAM pushes individuals to meet their highest potential by offering camps, clinics, and individual/group training.
Beginning their trip in Rice Village, founder and owner of Premium Goods Houston, Jennifer Ford, greeted the team with matching Adidas, filling the room with excitement and high energy to set the tone for the rest of the night.
Under the impression that the trip only consisted of a Toyota Center tour, the excitement spiked once the girls entered through the VIP entrance. Being greeted by the heart of the staff: Sarah Gibson, Vice President, Business Development. Zanetta Jones, Senior Manager, Ticket Operations. Shakira Wardally, Manager, Player Relations.
As the staff showed the team around, the girls toured exclusive lounges/suites having access to players like Kevin Porter Jr and icon Calvin Murphy. Adding the cherry on top, Jalen Green quickly introduced himself to the ladies, leaving them starstruck.The tour led to the conference room, where the ladies of the Toyota Center conversed with the team. Sarah, Zanetta, and Shakira each explained their job description and background. Rocket's team leaders explained what a day in the life of their job description entailed capturing the attention of the young girls. "I majored in Political Science! Having nothing to do with what I do now, I never knew this is where I would end up, but I love my job," Sarah explained, "You don't have to decide at a young age what your career choice will be you're still getting to know yourself." Much like the team, Shakira related to them by being a young basketball player but urged for a career with longevity. All the Toyota Center ladies and Jennifer Ford encouraged the team to shoot for the stars and never settle for less.
"I wasn't sure what I wanted to do, but I knew I was good at writing and loved basketball," Zanetta Jones explained, "There's more to an organization than just being a player on the court."Being guided to the last stop of the tour, The Green Room, the girls were invited to stay to watch the game. Ending the night being featured on the Jumbotron. The ladies ended Women's History Month enjoying what they love the most, all sides of the court.
Premiumgoods would love to thank Adidas x Houston Rockets for creating a memorable evening for the ladies of The Fam Way Organization.
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PREMIUMGOODS PRESENTS:
THE BEST IN THE WEST
WESLEY YATES III
Ranked the #2 shooting guard in the State of Texas and #37 on ESPN for the class of 2023, Wesley Yates III is one of Beaumont, Texas’s finest. Yates assisted in Beaumont United's back-to-back Class 5A state championship wins, and is working hard to end his high school career in a 3-Peat. This March, Yates and BU continue their 2023 journey to State.
As the youngest of six, from a young age Yates aspired to be like his brothers. Wanting to do everything they did, he picked up a basketball and started from shooting around the house. After continually breaking mini hoops his dad began taking him daily to the gym to work on his skills. Not realizing what basketball could lead to, it took Yates some time to understand the importance of national rankings.
Once he found out his rank was rising, he has made it a goal to improve daily. When asked about what motivates him, Yates emphasized hard work and the Mamba Mentality, living by the late Kobe Bryant's quote of “Resting in the end, not the Middle."
"Whether it's mental or physical exercise, do something that will make you better daily [this will lead you to success]. You will already be ahead of everybody else. Everyone is not doing this." - Wesley Yates III
With his impressive record, it was no surprise that Yates received plenty of D1 offers. After taking official visits from schools like the University of Houston, Stanford, Georgetown, and many more, Yates signs to the University of Washington. This commitment is monumental for Coach Mike Hopkins. The family aspect and transparency attracted Yates to the Huskies. "I'll miss the Texas weather," he says, "but I know their organization will be able to develop me into the player I need to be."
This is not the end but only the beginning of a promising career. In the future, Yates hopes to offer his community youth mentorships. Giving confidence to every kid who crosses his path, and reminding them that "no matter where they are from, it's possible."
The Premiumgoods family continues to cheer on Yates and sends support to the BU organization.
With Love, from 713 to the 409.
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Beyond the skyline: History hidden in plain sight. In celebration of Black History Month, Premium Goods collaborated with Adidas to arrange an educational field trip for 25 Westbury High School scholars.
]]>Words by: Brittany Lopez
Photography by: Yuli Gonzalez
Beyond the skyline: History hidden in plain sight.
In celebration of Black History Month, Premium Goods collaborated with Adidas to arrange an educational field trip for 25 Westbury High School scholars. How else to leave a resonating impression than to take them to a relatable location within their proximity?
In 1865 newly freed slaves began to settle just south of Buffalo Bayou, where they constructed their community, Freedmen's Town. By creating accessibility to sho gun style houses, hospitals, and entertainment, this thriving black community provided a haven. Today more than half of the town has been remodeled and overshadowed by I-45 and tall new buildings, hiding the area and the history attached to it. An uproar to preserve the town began when a construction worker destroyed part of the brick road unknowing of the symbol it upholds. Charonda Johnson is a 5th generation resident and an ongoing activist to keep Freedmen's alive. Although fewer than ten buildings of the original community remain, the residents' fight and sense of urgency compensated with a victory when the city council acknowledged it as Houston's First Heritage District.
"The newly emancipated founders outsourced, formed, and laid the red clay bricks," Charonda says "it's beyond the materialistic value."
The scholars and PG staff eagerly walked through the town to understand more about the city's past. The tour began at The African American Library at the Gregory School, the first public school for freed black children in Houston. Zion Escobar, executive director of the Houston Freedmen's town Conservancy led the tour with Charonda. The excursion allows for an experience of public art and an opportunity to grasp a story and narrative by sightseeing the historic homes, hospitals, and Bethel Church. Shortly after the tour ended, we introduced Jarrod Rector, the owner of Stuff'd Wings establishing the importance of local Black-Owned businesses. Ending the day at Premiumgoods, the students got an opportunity to select a pair of Adidas footwear along with a goodie bag to take home.
To honor our ongoing commitment, we have released a tote and tee. 100% of the proceeds will donate to Houston Freedmen's Town Conservancy. If you want to make a change or learn more about this organization visit houstonfreedmenstown.org
]]>Words by: Brittany Lopez
Photography by: Yuli Gonzalez
Video by: Datubo MacHarry
Premium Kids teamed up with Converse to give an All-Star experience to 12 families.
Right before Christmas, the team at Premium Kids had the opportunity to host an unforgettable event. The kids enjoyed multiple activities and sweets. The festivities included drinking hot chocolate, customizing cookies, and working on activity sheets. Along with dinner for the night, every kid went home with a new pair of Converse of their liking. With the help of Graceful Laces and Sole Loved, Oak Forest Foster Closet provided the ideal group of kids to be gifted.
Sole Loved is a local non-profit organization located in Sugar-Land, TX. "Our mission is to bring hope to little feet, one pair of shoes at a time," says Stacy Bourgeois, the founder, and CEO of Sole Loved.
They team up with organizations such as Oak Forest Foster Closet to ensure every child in need is provided with a new or decent pair of shoes.
Oak Forest Foster Closet services about 300 families, focusing on inner-city kids in the central Houston area. Founder Nicole Aboudaher emphasizes foster, adoptive, and kinship communities by providing resources. Nicole soon realized that accessible resources were hard to find in the Houston area and decided to be the change. The closet works year-round to collect, organize, and distribute to disadvantaged families. Implementing the importance of communities and the impact helping hands can make.
Without the help of our community and local vendors, Teddy Bear Mobile, Grizzaffi Coffee, and Cookiebosshtx, this event would not have been as magical. For more information on how to support Oak Forest Foster Closet and Sole Loved throughout the year, visit our provided links!
Words by: Brittany Lopez
Photography by: Yuli Gonzalez Premium Goods hosted a meet-and-greet with Jim McIngvale, also known as Mattress Mack. To the world, Mack is known as the largest recorded winner in legal sports betting by turning $10 million to $75 million, but to Houston, he's known as the greatest giver. Mattress Mack is originally from Starkville, Mississippi but made Houston his home in 1981 with $5,000 and a dream! Starting up his business, Gallery Furniture, in an abandoned model home park located at 6006 I-45 North Freeway. Mack grew his company with unmatched marketing strategies such as sports betting. "If Astros Win, You Win!" or "The Astros WIN IT ALL, GET IT ALL!" ensuring customers that if the Houston Astros win, they'll receive a free mattress or money back.
"I bleed orange and blue," Mack says. "We already live in a divided country on many different issues, but when I go down to Minute Maid Park, there's diversity, but we manage to unite on one thing, the Houston Astros. It brings the entire community together." Mack celebrates the wins by giving back to the community and continuously valuing charitable work by assisting when the city is in need. Mack offers many opportunities with his charity, WorkTexas. WorkTexas provides many programs to local Houstonians, such as diplomas and certifications for career advancement. Mack uses his platform to implement the importance of helping individuals without accessible resources.
Premium Goods captures Mack's "larger than life" personality on the t-shirt collaboration with Houston's very own artist, Jermal Taylor. 100% of the proceeds from the shirt will go towards WorkTexas. Mack is always the safe bet!
Words by: Brittany Lopez
Photography by: Fred Agho
Footwear by: Nike Air Force 1 'H-TOWN'
Houston artists went from being locally known to worldwide recognition, making it safe to say that Houston artists revolutionized the world of Hip-Hop. Geto Boys put Houston on the map, but beneath mainstream music, DJ Screw began experimenting and creating the iconic sound of 'Chopped and Screwed.' The slowed-down sound gained popularity and attention from local Houstonians, nicknaming the city "Screwston." This phenomenon caused a cultural reset by finding a new appreciation of jewelry, cars, clothes, and "reppin' your hood." Dj Screw started selling mixtapes at school for lunch money. Screw's sound spread across the city, tape to tape and hand to hand without knowing the impact it would cause. Thirty years later, people are still searching to get their hands on these tapes.
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“Jennifer had some clear and concise concepts to reflect the community that revolves around the store” Bradly recalls. He continued to explain that “one of the goals of the design was to give the staff the opportunity to be creative in the space.” From how items are merchandised to how art is displayed, Bradly carefully crafted the blueprint. By developing this undercurrent, he also took into consideration the actual feeling that the makeover would give to the Premium Goods team members once completed.
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Photography by: Gisele Parra
Premium Goods isn’t the new kid on the block, but the store is serving up an unmistakable vibe. The familiar spot that became a sneaker lover staple in Rice Village years ago, has evolved to represent more than just your ordinary shopping experience. This is a place for community.
The new Premium Goods storefront has taken the fabric of a common bond and weaved in elements to highlight how a space can be rooted in creating shared experiences versus just a day-to-day transaction. While we know and can appreciate the original look that happened to be inspired by a lounge theme, we can’t help but love the remix that brings us back to a familiar feeling of creativity and innovation.
The PG store has expanded its walls to drive more of the vision to serve the community through a unique lens of experiential retail. Just as sneaker collectors connect to their shoes, the store invites you to connect with the design story. Smooth edges and open spaces speak to the endless flow of creative expression.
The store design was led by architect Bradly Hirdes of H Office of Design + Construction. Working with PG owner, Jennifer Ford, Bradly brought the vision to life starting with an immersive approach of simply getting to know the staff and Jennifer in their beloved space.
“Jennifer had some clear and concise concepts to reflect the community that revolves around the store” Bradly recalls. He continued to explain that “one of the goals of the design was to give the staff the opportunity to be creative in the space.” From how items are merchandised to how art is displayed, Bradly carefully crafted the blueprint. By developing this undercurrent, he also took into consideration the actual feeling that the makeover would give to the Premium Goods team members once completed.
With a perfect balance of elevated materials, intentional lighting, and room for activations - Premium Goods meets consumers at the intersection of product and passion. Bradly protected the delicate dance of function and aesthetics by creating a clean palette for shoppers to navigate the store. He explains, “Everything has rounded corners because sneakers have soft shapes and that reflects the design aesthetic”. Letting the sneakers and streetwear do the talking, he kept to a fresh canvas with strategic color choices. This not only brings our favorite threads to the forefront, but also gives more room for the store to do what they love - highlight the vast community of Houston creators. At its core, Premium Goods. has provided a distinct representation of the entire city. From exclusive neighborhood product releases to art that memorializes the beloved subculture born in the south, the essence of H-town is felt.
When renovating a space to appeal to the masses, it goes without saying that Premium Goods will be a sought after retailer to host local community events alongside sneaker releases that are engineered to celebrate the culture. Taking a people-centric design approach, Jennifer’s vision of connection embodies the reasons why Premium Goods has created a heritage story for over a decade. When anyone walks into the store, the mission is to bridge the shopping experience with a place to connect with like-minded people from all over the city and beyond. Sneakers serve as a universal language that sparks conversations and unspoken nods of respect from across any room.
While it was no easy feat to renovate an entire store without closing the doors completely, Bradly came together with the PG team members to highlight a level of grit and grace that adds to the foundation of the design. When you’re able to bring an inclusive space to life, it creates pathways for participation and integration of the city’s melting pot of innovators, creators, and entrepreneurs. Knowing Jennifer Ford’s unique vantage point of being one of the very few female sneaker store owners nationwide, she prioritizes community over individuality any day of the week.
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Premium Goods x Adidas hosted a field trip educating and implementing the importance of mental wellness to 15 Flemming Middle School students. In early September, we had the honor of hosting a field trip and showing the students a Premium Goods experience! The field trip prioritized mental wellness, and as a sneaker store, we firmly believe "If you look good, you feel good."
Mindful wellness coach Femi Olukoya, MEd. LPC. NCC opened up an honest conversation with the students, relating to their modern-day problems. During the session, the students opened up about navigating through the world of social media and preparing for the school year. Olukoya expressed the importance of finding a healthy balance with communication among their peers and family.
Being a Neighborhood store, we emphasize the importance of keeping small businesses alive. With help from Mo' Better Brews and Hype Juicery, we introduced the students to healthy food options from local black-owned businesses.
Adidas and Premium Goods provided the students with a personalized PG goodie bag. The session ended with the students getting the opportunity to pick a pair of Adidas sneakers. Owner of Premium Goods, Jennifer Ford, stopped by and encouraged all the young faces to dream big and reminded them that "health is wealth."
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Words by: Megan Sheppard
Photography by: Fred Agho
Footwear & Apparel by: Bephie Beauty Supply x Air Jordan 7
MY JOURNEY IN THE BEAUTY INDUSTRY
I’ve always had a love for all things hair, beauty, fashion, and style ever since I was younger. I always had a passion for creating looks and hairstyles on different people, bringing out their own individual style and features, so it was only right to start my journey in the industry 13 years ago. Now, having my own salon studio and business for over 6 years now, it brings me so much joy to be able to make people feel and look beautiful everyday!
MY LOVE FOR SNEAKERS
I first started collecting sneakers heavily in my early 20’s. I love all brands, but my top two favorites are Nike and Jordan Brand. My most favorite thing to collect is women's collaborations. Seeing this collection with Jordan and Bephies Beauty Supply is so dope to me. I think it’s so cool how you can express yourself and your own individual style with sneakers. Styling is definitely one of my favorite things to do. Once I spot a dope shoe, I instantly start styling it in my head. Then, I execute the look, which is the fun part.
MY PREMIUMGOODS STORY
My first encounter with PremiumGoods was in high school. My high school was nearby, so I remember whenever a sneaker would drop, we would try to be the first ones in line to buy them as soon as we would get out of school. It was actually the first sneaker shop I had heard of in the city for all exclusive drops. It was and still is definitely the go to sneaker boutique to the day!
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My journey is fueled by the drive to inspire people to be uniquely themselves. The love for sneakers, streetwear and basketball just came naturally. I always knew I wanted to do something that I love. After I stopped playing soccer, the transition into this industry felt natural.
I first began as an unpaid intern for the University of Houston Marketing department working specifically with the Men's Basketball Program. Much like any other sports internship it was a lot of rolling t-shirts and grass roots marketing. I worked very closely with assisting in all sorts of roles from donor events, fundraising, camps, social media, and game day. Being a part of the program was one of the best experiences of my life. It garnered me to have an opportunity to pursue the next step in my career...
I recently joined the Jordan Brand Team as their Marketing Specialist. I was that little girl dreaming of one day working for Nike or Jordan. I didn't how I would get there, but I firmly believe in "when preparation meets opportunity". I received the call on my 23rd birthday when I received my offer to join. Talk about manifesting your dreams into reality!
I wouldn’t be the person I am today without my coaches pushing me and inspiring me. Putting in the hours. My new dream is to inspire and encourage other women to incorporate sports and movement into their journeys. It will change your life. For anyone wanting to be in this industry or even attain their dream job, the advice I would give is put your head down and work. I take pride in my work ethic, and I owe a lot of it to growing up an athlete. Anything is possible if you put your mind to it. It’s your life, what do you want to do with it?
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When Jackie Robinson stepped onto Brooklyn’s Ebbets Field on April 15, 1947, he not only changed the face of professional baseball in America. In ways subtle and profound ways, he changed the nation itself.
Breaking baseball’s color barrier, Robinson embarked on an odyssey that brought him renown, respect and, by all accounts, an early death, at 53, from the unimaginable stress he suffered, on and off the field, as the first black player in the major leagues.
During his 10-year MLB career, Robinson won the inaugural Rookie of the Year Award in 1947, was an All-Star for six consecutive seasons from 1949 through 1954, and won the National League Most Valuable Player Award in 1949—the first black player so honored. Robinson played in six World Series and contributed to the Dodgers' 1955 World Series championship.
In 1997, MLB retired his uniform number 42 across all major league teams; he was the first professional athlete in any sport to be so honored. MLB also adopted a new annual tradition, "Jackie Robinson Day", for the first time on April 15, 2004, on which every player on every team wears No. 42.
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My Mom. My All-Star.
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