about us

Established in 2004, and still holdin' it down 16 years later.

Houston native and long time sneaker-head, Jennifer Ford, had a vision of bringing a boutique sneaker shop experience to her beloved city.  In the fall of 2004, premiumgoods. launched on the scene as the first independent sneaker boutique in Texas. Located in Rice Village, and conveniently accessible to all corners of the city, premiumgoods. has become part of the city's fabric and Houston’s culture.  Local artists, musicians, designers, and athletes appreciate the culture the store brings, and frequently seek opportunities to partner on collaborations and events.  Premiumgoods. has established itself as a go-to destination for those who share a passion for style and the sneaker culture. 

Our community means the world to us - thank y’all for your continued support.